Thoughtful Brand Design for Passionate Entrepreneurs

Based in Amsterdam

DEEPLY
HUMAN
DESIGNS.

Studio Morale is a brand design studio based in Amsterdam, serving small business owners and creatives who are ready to go all in on their vision. Our clients aren’t here to cut corners—they care deeply, dream boldly, and want a brand that reflects the soul of their work.


We blend strategy with story to build brands that spark connection and create lasting impact. Whether you’re launching something new or breathing life into something existing, we’re here to help shape a brand that’s thoughtful, authentic, and uniquely yours.


Let’s build something real, and make it beautiful, too.

Grounded in Strategy.

Crafted by Stories.

Studio Morale.

Grounded in Strategy. Crafted by Stories. Studio Morale.

Selected Projects

Coral Pets

Holy City Med

Evening News

Lita’s

Our Services

  • Your brand is more than just a logo, it’s the story, the feeling, the connection people have with what you do. Through thoughtful strategy and soulful design, we create visual identities that not only look beautiful but feel deeply you.

  • Let’s make your product shelf-stopping. Whether it’s a handmade candle or an eco-friendly tea blend, your packaging is often the first experience someone has with your brand, so let’s make it count!

  • Need something a little different? This is for the daydreamers, the out-of-the-box thinkers, and the business owners with a big creative spark. From print design to merch to illustrated assets, our bespoke packages are fully custom and made to fit whatever you’re dreaming up.

  • ☺

Meet the Founder

Nikole is the owner and designer at Studio Morale. Her creative approach is deeply rooted at the intersection of Design, Art, Passion, and Storytelling.

When not creating within Studio Morale, you can find her drinking her body-weight in tea, learning to knit, or cuddled up with a book.

KIND WORDS FROM LOVELY CLIENTS

  • "Nikole is an absolutely wonderful designer and artist. She is patient, communicative, and timely. We've worked on several projects together and each time I work with her Nikole helps me distill my design needs and idea and executes them flawlessly. Nikole is a go-to for my design needs and I highly recommend her and her work."

    Jordon @ Alex & Asher

  • "Working with Nikole has been an amazing experience. From the start, she really took the time to listen to everything I wanted for my business and brought those ideas to life! One of the standout moments was when I completely changed creative direction for my logo midway through the process. Despite the shift, Nikole remained incredibly patient, understanding, and supportive. She took the time to ensure the new design aligned perfectly with my vision and was nothing short of perfect. That level of patience and flexibility was truly invaluable. If you’re looking for someone who listens, adapts, and brings your ideas to life in the best possible way, I can't recommend Nikole enough!"

    Stephanie @ Stephanie Reading Music

LET’S BUILD YOUR BRAND TOGETHER!

Bring your brand to life with soul, strategy, and story.