SERVICES

At Studio Morale, every design begins with intention. Everything we do is rooted in strategy, fueled by passion, and crafted to connect. Whether you’re launching something new or giving your brand a fresh start, we’re here to bring your vision to life in a way that feels true to you (and looks really good, too).

BRAND

DESIGN

Your brand is more than just a logo. It’s the story, the feeling, the connection people have with what you do. Through thoughtful strategy and soulful design, we create visual identities that not only look beautiful but feel deeply you.

  • A strategic, story-rich identity designed to connect with your dream clients, empower your business, and give you the confidence to show up as your whole self.

    • A deep-dive brand strategy rooted in your values and vision

    • Brand mood board to guide design direction

    • A custom logo suite (primary, secondary, submark)

    • Curated typography suite for flexibility and consistency

    • A brand guidelines doc to keep everything cohesive and easy to use

  • Strategy: Laying the Foundation
    We kick off with a discovery call, then dive into our signature strategy phase: an intentional, in-depth exploration of your business’s purpose, community, and personality. This is where your story starts to shape your brand.

    Design: Our Craft Meets Your Story
    We bring your brand to life with a timeless, thoughtful design that reflects your values and connects with your audience. This phase is collaborative, you’ll be a hands-on partner as we refine and evolve your brand identity together.

    Story: Building Brand Community
    Now that you have a brand that feels aligned and empowered, we’ll guide you in using it to connect with your people. Whether you’re sharing it on social or packaging up your first launch, we’ll be right here to cheer you on.

    Timeline: 4–6 weeks

PACKAGING

DESIGN

Let’s make your product shelf-stopping. Whether it’s a handmade candle or an eco-friendly tea blend, your packaging is often the first experience someone has with your brand, so let’s make it count!

  • Packaging that not only reflects your brand’s personality but creates connection and stands out in a sea of sameness.

    • Strategic direction and market research

    • Mood board for packaging vision

    • Custom packaging design for your specific product(s)

  • Strategy: Laying the Foundation
    We begin with a discovery session where we learn everything about your product, goals, and audience. Then, we map out a strategy that guides every design choice to follow.

    Design: Our Craft Meets Your Story
    From color palettes to type choices to layout, we craft packaging that’s not just beautiful, it’s functional, aligned, and built to resonate.

    Story: Building Brand Community
    When the final design is complete, we’ll help you prepare to share it with your community, whether on shelves, at markets, or through social. It’s time for your product to shine.

    Timeline: 3–5 weeks

BESPOKE

DESIGN

Need something a little different? This is for the daydreamers, the out-of-the-box thinkers, and the business owners with a big creative spark. From print design to merch to illustrations, our bespoke packages are fully custom and made to fit whatever you’re dreaming up.

    • Branded assets like business cards, packaging, and signage

    • Print design like book covers or album artwork

    • Merch or apparel design

    • Illustrations for digital or print

  • Strategy: Laying the Foundation
    We’ll start with a call to understand your project, your goals, and the heart behind it all. Then we’ll build a custom plan that fits your vision and timeline.

    Design: Our Craft Meets Your Story
    We’ll get to work designing your project with intention and clarity, always keeping you in the loop and inviting feedback along the way.

    Story: Building Brand Community
    No matter the format, your final design will feel purposeful and ready to connect with your audience. We’ll help you bring it into the world in a way that makes sense for you.

    Timeline: Varies by project

I Have the Perfect Package for You!

If you are wondering which service suits you best, I am here to help. We can build your own package according to your business needs. If you're just starting out, or you’re already out there and want to elevate your branding experience and attract the right clients, I got you!

 FAQs

  • If you’re a passionate business owner who cares deeply about your work and wants a brand that reflects your values, connects with your people, and feels aligned with your purpose—you’re in the right place. My clients are often creatives, makers, service providers, and small business owners who are ready to go all in on building something real. If that sounds like you, I’d love to chat.

  • It all starts with a discovery call. We’ll hop on a low-pressure chat to talk about your vision, goals, and how we might work together. After that, if it feels like a good fit, I’ll send over a proposal and we’ll get your project booked in.

  • Absolutely not. That’s what the process is for! We’ll walk through everything step by step—clarifying your goals, crafting your strategy, and co-creating a brand that feels deeply aligned. You don’t need a perfect business plan, just a passionate heart and a willingness to collaborate.

  • 100%. This is a collaboration, not a hand-off. I’ll guide you through the design phases with clear check-ins and opportunities to share thoughts, ask questions, and help shape the final result. Your voice matters here.

  • Yes! I offer bespoke design packages tailored to your specific needs. Whether you’re after packaging, illustrations, print design, or something more experimental—we can make it work. Let’s talk about what you have in mind.

  • I believe a strong brand goes beyond just a logo which is why I focus on full brand identities that are rooted in strategy and designed to grow with your business. If you’re looking for something smaller, let’s chat about whether a mini-package or bespoke solution might work better.

  • Yes! I know branding is an investment, and I want it to feel accessible. I typically split payments into 2–3 milestones, but we can chat more about what works best for you during the proposal stage.