Coral Pets
Coral Pets is a dog food supplement brand designed to make it easy for pet owners to feed their dogs a nutritionally complete diet. Offered in powder form, the supplement is simple to use while delivering essential vitamins and minerals to support overall canine health. The project included brand identity, brand positioning, packaging design, and illustration. The goal was to create a brand that not only communicates the product’s all-natural benefits but also resonates with millennial dog owners looking for a convenient and trustworthy solution for their pets.
The Creative Direction
The main challenge was to design packaging that clearly communicated the supplement’s natural, nutrient-rich formula while standing out in the crowded pet food aisle. Many pet products rely on muted or overly clinical designs, which can feel impersonal or hard to differentiate. Coral Pets needed to feel bold and approachable while still trustworthy. The creative direction centered on using a vibrant color palette to attract attention, paired with friendly illustrations that highlight the whole-food ingredients and key health benefits. The goal was to capture the warmth and joy of caring for a pet while presenting the product as both effective and reliable.
The Solution
The identity was built around a bold and playful color palette that ensures Coral Pets stands apart from competitors while appealing to modern pet owners. Packaging features hand-drawn illustrations of whole foods to reinforce the all-natural formula and build transparency with customers. Icons were developed to highlight specific health benefits, such as heart health and non-GMO ingredients, giving the design both personality and function. Typography balances approachability with clarity, ensuring that essential information is easy to read while maintaining a warm and friendly voice. Together, these elements create a cohesive identity system that positions Coral Pets as a trusted, modern, and engaging brand for dog lovers who want the best for their pups.
A Note
from the Designer
Coral Pets reflects my passion for creating brands that are both functional and full of personality (and of course, adding in my love of dogs). By combining vibrant visuals with clear communication, this project demonstrates how thoughtful design can build trust while standing out in a crowded market.