Get to know me

Made to sit in the sun, read and drink chai lattes, forced to work on a computer

(jk, I do really love my job!)

probably thinking about a cute dog i saw yesterday

🐶

probably thinking about a cute dog i saw yesterday 🐶

Hi friend, I’m Nikole!

A brand strategist and designer based in Amsterdam with a deep love for storytelling, creativity, and meaningful connection. I work with passionate entrepreneurs and creatives to build brands that feel aligned, intentional, and rooted in purpose.

For me, branding isn’t just about visuals or strategy alone. It’s about creating something people can feel. Something that tells a story, builds trust, and connects with the right community. Through thoughtful strategy and heartfelt storytelling, I help you express your brand in a way that feels authentic, confident, and unmistakably yours.

What I Bring to the Table 

Authenticity always

I work with purpose-led brands, not trend-chasing businesses. I’m here to guide and shape your vision, not replace it with a one-size-fits-all solution.

curious by nature

I believe great work comes from asking the right questions and truly understanding your brand at its core. Without curiosity, everything would be boring and cookie-cutter.

Playful, but purposeful

Play is important to me, it allows ideas to evolve, shift, and grow in unexpected ways. Paired with thoughtful strategy, it leads to design that feels intentional and deeply human.

experience that supports you

With a background in design and 6+ years of experience across industries, I bring both creative intuition and strategic thinking to every project.

want to know a fun fact?

Koala's are born the size of a jellybean

Okay, okay back to getting to know me now

are we a good fit?

What I Stand for (My Values)

PEOPLE & PLANET first

I work with brands that care about their impact on people, communities, and the planet. I will never take on work that puts profit over humanity. This studio is a safe place, and any anti-LGBTQ, racist, or misogynistic project-briefs or comments will NOT be tolerated.

communication & collaboration

The best results come from honest conversations and mutual trust. I’ll guide you with clarity and strategy, while making space for your voice, your ideas, and your vision. This isn’t a passive experience, it’s a shared creative process designed to bring your vision to life in a way that feels true to you.

Passion matters

I care deeply about the work I create and the people I create it with. I work with purpose-led brands who are passionate about what they do and the impact they want to make. That shared energy is what makes the process meaningful and the outcome even stronger.

my mission

I help passionate business owners like yourself step into the next chapter with confidence by designing brands that are full of heart and connect you with your community.

let's do this 
who i work well with

📷 Creative Service Providers

Photographers, Designer, Writers, Teachers, etc.

💌 Holistic Healers

Therapists, Yoga Teachers, Wellness Studios, etc.

🐞 & Good Humans Doing Good Work

Let’s create a brand with heart.

If you’re building something meaningful and want a brand that reflects your story, your purpose, and your vision, I’d love to collaborate with you.
Together we’ll create a brand that feels authentic, strategic, and deeply connected to the people you’re here to serve.

Book Your Project Now!