NC Coffee Box by Alex & Asher
NC Coffee Box is a subscription service designed to highlight coffee sellers across North Carolina. The client wanted packaging that incorporated elements of their existing logo, including its retro-inspired color palette and geometric shapes, while still creating a distinct look for the box itself. To achieve this, I paired the recognizable brand elements with playful coffee-inspired illustrations, making the packaging feel both familiar and fresh.
The Results
The final design celebrates the brand’s retro color palette by keeping the icons simple and letting the colors take center stage. The illustrations clearly communicate the contents while maintaining a clean, modern appeal. The result is packaging that feels cohesive with the client’s existing identity while also standing out as an inviting, memorable subscription box experience.
Final Thoughts
NC Coffee Box was a rewarding exercise in balance, honoring an existing brand identity while still introducing fresh elements to make the packaging distinctive. The result highlights how small design decisions can create an experience that feels thoughtful, cohesive, and memorable.
